For early-stage startups, building a product is hard enough. Building the team around it shouldn’t be. Uplers, an end-to-end AI hiring platform known for connecting global startups with top engineering talent from India, today announced the expansion of its platform to include marketing and customer-focused roles.
What began as a focused solution for technical hiring has evolved into something founders have been asking for: a single, reliable place to build their entire team.
This move marks a strategic evolution from a primarily tech hiring solution to a more comprehensive, multi-function hiring partner. With this expansion, Uplers aims to help early-stage startups and growing global companies build well-rounded teams that drive sustainable growth.
For many startups, hiring beyond engineering remains fragmented and inefficient. The hiring infrastructure for non-technical roles simply does not match what exists for tech. Job boards are noisy. Agencies are slow and expensive. Referrals run dry. Founders frequently find themselves overwhelmed by unfiltered applications or struggling to identify candidates who truly align with their growth stage.
The broader challenge lies in the hiring ecosystem itself. Most hiring platforms are designed to solve a single function, typically engineering. However, startups don’t grow in silos. They require cohesive, cross-functional teams from the outset. The lack of integrated hiring solutions creates friction at a stage where speed and precision are critical.
With this expansion, Uplers now supports hiring across marketing and customer functions, including performance marketers, content marketers, SEO specialists, brand and growth marketers, customer success managers, and support specialists.
The platform continues to leverage its core strengths, i.e., AI vetting + human review, with a focus on pre-screened, high-quality candidates, surfacing only the top 1% from a network of over 3.5+ million professionals across India.
By extending these capabilities to non-technical roles, Uplers ensures that founders receive the same level of quality and efficiency across all key functions.
Uplers simplifies the hiring process into a streamlined workflow designed for speed and clarity. Founders begin by submitting their job requirements, after which the platform combines AI-driven matching with human-led evaluation to identify the most relevant candidates. Within a short timeframe, they receive a curated set of profiles aligned with their needs. From there, companies can directly engage, interview, and finalize hires. No lengthy sourcing cycles, no redundant screening rounds.
“We have always believed that great startups are built on great teams,” said Jaymin Bhuptani, Co-Founder and CEO of Uplers. “Our founders kept telling us: we trust you for engineers, now help us find the rest of the team. This expansion is a natural progression of our platform, bringing the same speed, quality, and precision to every critical hire.”
“The vetting standard does not change based on the role,” added Bhuvan Desai, VP of Product and Tech Operations. “Whether it’s a data engineer or a demand generation marketer, we hold every candidate to the same bar. Top 1% means top 1%, across every function.”
Whether a startup is building its first GTM team, scaling customer success ahead of a Series A, or hiring a distributed marketing function across time zones, Uplers provides a unified solution tailored to different growth stages. And yes, with the same speed, depth, and reliability that founders have come to expect.
This expansion represents an important step in Uplers’ journey toward becoming a complete hiring solution for modern startups. The vision is straightforward: one platform, any role, the best talent from India within 48 hours.
About Uplers
Uplers is an end-to-end AI hiring platform that helps early-stage startups hire top talent from India. With a vetted network of over 3.5+ million professionals and a track record of delivering matched profiles within 48 hours, Uplers supports both contract and full-time hiring across engineering, marketing, and customer roles. The platform is built to deliver high-quality candidates, reduce hiring timelines, and support startups in building strong, distributed teams.
